Avance Logo

Produced locally at the carpet mill in Harrismith, our links to the Free State town run deep. Avance Carpets strongly believe in buying local products as this creates employment opportunities and boost our economy.

We don’t just produce carpets though, we change lives. Our corporate social investment (CSI) strategy is more than just something we do on an ad hoc basis. Nor is it purely a business decision – it’s a culture that’s taken up by our employees in their personal capacity.

Avance Carpets are proud supporters of the Maluti Child Care Project as our primary CSI initiative. More than 4 500 orphans are fed weekly in the Harrismith and surrounding areas. Other than the provision of meals, funding also goes towards employment costs for the social workers (assisted by 42 volunteer child care givers), which provide much needed psychological, emotional and physical support for sick and abused children.

Only the finest materials are used in the manufacture of Avance tile and broadloom carpets. Rolling off our vertically integrated mills in either high-performance BCF synthetic or natural fibres, we use various tufting techniques and yarn styles to enhance our carpets' construction.

The creative process begins with you. Our innovative online Avance Customiser allows a wide range of designer options – from colours to patters. Based on international trends, our range is vibrant and stylish. The examples on the Customiser are by no means exhaustive – we pride ourselves in offering bespoke solutions to suit any need. As opposed to wood or tile floor coverings, in the commercial sector, these customisable options allow for a larger-than-life brand presence. Our carpets aren't just easy on the eyes; they're durable, hardwearing and practical. When it comes to installation, nothing beats the ease of carpeted tiles. For customers who are in need of a faster solution, we sport a range of ready-design options.